Imagine a brand born out of sheer passion and nurtured by a single individual, that's Sthira – my brainchild.
As the founder, I've poured my heart and soul into every facet of its journey, from being the end-to-end designer to overseeing production, and crafting its marketing strategy.
We're committed to providing effective, natural, and safe body care solutions. The name 'Sthira,' meaning 'steadfast' in Sanskrit, resonates with our unwavering dedication to ensuring top-quality in each and every product. I take immense pride in being part of your self-care routine and strive to push the boundaries of excellence in natural beauty products.
Sthira's debut product is the 'Fresh Embrace Deodorant Spray.' It's an all-natural, tawas-based deodorant spray that sets itself apart from the rest with its unique combination of active ingredients. Featuring niacinamide, tea tree oil, decalact deo, and rose water, it's a game-changer in the world of deodorants.
Sthira's tagline, "Your Self-Confidence Self Recipe," embodies our strong aspiration to empower our target audience to boost their self-confidence from within, through healthier and more natural means.
As a personal touch, I've also taken the reins in designing all of Sthira's packaging needs, from the box to various marketing materials. This ensures that every aspect of the product, from formulation to presentation, is a true reflection of the brand's dedication to excellence.
Primary & Secondary Packaging Design
I've also taken the creative lead in designing various items, such as PR boxes, t-shirts, and marketing materials. Each of these designs is a personal expression of my dedication to introducing Sthira to the public.
Moreover, we've crafted layouts for bazaar events, reflecting our hands-on approach to building brand awareness and fostering connections within the community. Every design and effort is a labor of love, aimed at making Sthira a recognizable name in the minds of the people.
PR Box Design
Digital Application
Overall, the journey of building and creating this brand from scratch has been an incredibly fun and enlightening experience. It's had its overwhelming moments, especially since I've worn many hats in bringing this 'baby' to life as an all-rounder. But I couldn't be prouder and happier with how it has all come together.
Go follow @sthiraofficial for other design-related content I've created for this brand so far.
*ps I'm not just involved in branding design; I'm also responsible for crafting the social media strategies and marketing plans So, if you ever need assistance in developing a brand identity and digital marketing materials, feel free to reach out because I can definitely assist you. You see, I'm a jack of all trades 😉
